SEO Factors To Boost Website Traffic
Thinking of updating your website? Carrying out a redesign is a prominent way to freshen up your online presence, upgrade your user interface, user experience, and implement new feature-focused functionalities.
As you ever thought of knowing that a website redesign can likely impact your SEO? In turn, that can lead to a fall in traffic. Let’s precisely discuss this in the following post.
Why would a website redesign lead to a downfall in traffic?
First of all, it’s normal that your website might see a modest drop in traffic for a handful of days after a redesign. That’s because Google requires time to crawl and index all of your new site pages. However, there are established instances when a drop in traffic indicates a longer-term trouble that needs immediate attention.
In theory, launching a redesigned website should be a prospect to boost SEO and enhance organic traffic. But it rarely works out that way. Generally, websites suffer and lose web traffic. All those new features add up to glitches, why? Well, there are many reasons.
COMMON CONCERNS AND ISSUES ARE:
Site architecture | Site copy | Redirect issue | Domain changes | Page-level modifications | Sub-standard technical implementation | No analysis of the current site traffic and rankings | Limited knowledge on how to capitalize on and improve traffic |
But oftentimes the issue is way more cryptic than that we may be lacking core content that performed well before, content may have been reorganized, content may not be optimized as well and lack of technical focus to improve the site.
In the end, the new website is probably very different from the previous website in terms of design, content, and features, so expecting the same results is likely flawed logic.
KEY SOLUTIONS INCLUDE:
Make SEO part of the process | Crawl your existing site and plan your new site architecture | Set up 301 redirects | Create a new sitemap | Ensure your analytics tracking code is in place |
CONCLUSION:
Traffic drops after a redesign are exhausting, but unfortunately common problem, your business might have experienced this, as a result of one of the above-listed issues.
Making use of the tips above, a website redesign can play a vital role in attracting and converting new customers while ensuring you maintain any valuable SEO benefits you’ve worked so hard to acquire.
When creating a redesigned website, retaining, and improving your SEO and organic traffic should be a key design goal. This needs an explicit mastery of how SEO and site design function together and the right strategy and planning for the site migration.
We at Vibhutek Software Solutions provide SEO services to grow your business.
Visit us at: https://www.vibhutek.com
For more info reach us at: contact@vibhutek.com
